A Journey Worth Having a Charcha About.

The story of Choudhary's Charcha begins with tea, experience and a journey that started decades ago.

Sanjay Kumar Choudhary, founder of Choudhary's Charcha
The Founder

Before Charcha, there was tea.

At the heart of Choudhary's Charcha is Sanjay Kumar Choudhary, who began his journey in his early twenties.

It was during these years that he began working in Kolkata with major tea blenders.

An editorial interpretation of the tea-tasting world of Kolkata.

The Beginning

Learning the craft of tea.

It was in Kolkata, working with major tea blenders, that he learned the traits of tea tasting and built his contacts in the tea world.

1987

Tea Centre

After his time in Kolkata, he came to Varanasi. In 1987, he started Tea Centre, which deals in bulk and retail CTC Tea.

The original Tea Centre signboard in Varanasi

A business that continues.

Tea Centre is still one of the biggest wholesalers in Varanasi and is also the highest seller of Charcha Tea.

Tea Centre's storefront in Varanasi today
A New Chapter

2017

Teafizz Enterprises Pvt. Ltd.

In 2017, he founded Teafizz Enterprises Pvt. Ltd., which holds the rights to Charcha.

The Teafizz House

Teafizz also has two other brands: Power and Shahi.

Charcha

Power

Shahi

A brand worth having a charcha about.

He has made Charcha a brand worth having a charcha about.

Charcha Green Tea

Charcha Green Tea

Charcha Gold Tea

Charcha Gold Tea

Charcha Elaichi Chai

Charcha Elaichi Chai

Charcha Arabica Coffee

Charcha Arabica Coffee

Charcha Mix Masala

Charcha Mix Masala

Charcha Continues.

Banaras ki Chai. Duniya ki Charcha.

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